The Great National Hotels and Resorts Group have today (22 January 2018) announced that Brian Reeves, the co-founder of hotel technology company Avvio.com has been appointed to the post of Director of Digital for the Irish owned hotel chain.
Brian Reeves, a serial technology entrepreneur is also founder of GOPPAR Digital, one of the UK’s leading digital marketing agencies and Shunpike Labs, a specialist AI technology company focused on travel; both of which Brian will continue to manage. This appointment with the Great National Hotels and Resorts Group is a significant move for the young but rapidly-growing Irish-owned company as it strengthens its cross-channel digital foot-print.
Great National was formed in 2010 and is now Ireland and the UK’s fastest growing hospitality group, providing a range of outsourcing services to independent 4-star and 3-star deluxe properties including yield management, digital marketing, distribution, reservations, and management contracting. The company is now comprised of 65 hotels and resorts, with 4,500 hotel bedrooms.
Commenting on Brian Reeves’ appointment, Great National CEO David Byrne said: “We are extremely pleased that Brian has come on board with Great National. With over 25 years’ experience in driving hotels’ rooms revenues, Brian is a leading figure in digital marketing technology. Brian’s role with Great National will be to further develop and direct Great National’s digital strategy on behalf of our clients as we move into our next stage growth and brand development.”
Reeves’ appointment follows the recent buy in by former Booking.com managing director Rachel Howes, the funds from which are currently being deployed to further the company’s aggressive growth plans including proprietary technology development in areas of distribution, digital and yield management.
With its head office in Ennis, Co. Clare, Great National is also Enterprise Ireland backed, directly employing over 860 people throughout group and hotel operations, and recently secured its second hotel management contract in the U.K.