Digital Marketing

Google’s SERP Changes: A Watershed Moment for Hotel Brands.

Google Serps

David Collins, Co-Founder & Chief Operating Officer at The Great National Hotels and Resorts Group discusses how things are about to become equally challenging and interesting for hotel marketers as Google’s SERP changes start to make their impact.  Earlier this year, Google ‘unveiled’ plans to change the layout of their search engine results pages (SERPs for short)…

Read More