Great National and Best Loved form Strategic Alliance
Two of the UK’s best-known hospitality brands – Great National Hotels and Best Loved Hotels - have combined in a strategic alliance to cooperate across a range of services to the benefit of their respective member hotels (11th November 2016).
Both brands comprise a choice of 3, 4 and 5-star deluxe hotels and resorts throughout Ireland and the UK and both have been uniquely successful at enabling independent properties to compete more effectively without the associated costs or long-term commitments of ‘trophy’ hotel brands.
Speaking at the announcement, Sales Director for Great National, Paul Abson said: “our business continues to be founded on both product and service excellence. We are significantly accelerating growth, reducing costs and improving market reach for the hotels we represent, and we look forward to continuing to bring this same impact to all our hotels including Best Loved."
Continuing, Abson said, “our alliance with Best Loved enables Great National to offer our own hotels access to additional consumer markets which Julian and his team have been very effective at developing despite challenging market conditions. Combined, we simply wish to make a difference to our respective members by reducing costs, extending brand reach and adding value and we look forward to working with Best Loved in this regard.”
Best Loved Managing Director Julian Ebbutt commented "We are delighted to be able to work with Paul and his team to help drive awareness, enquiries and bookings to our partner Hotels in Ireland, Scotland and Wales, as we have been doing throughout the UK and Ireland for over 20 years. Our extensive consumer database will I know, enjoy discovering the portfolio of Great National Hotels and I am sure that a number of our properties will want to discover about the range of services available to them via Great National."
For further details, please contact Julian Ebbutt 07885 831705, julian@bestloved.com or Paul Abson 07974 709307, pa@greatnationalhotels.com. Please also see www.greatnationalhotels.com and www.bestloved.com
Additional Information:
Best Loved Hotels set up in 1993, is a dynamic online travel tool, which allows customers to research, select and book hotel stays at the very best prices, in the UK and Ireland literally at the click of a button. The site is fun, comprehensive and informative bringing together the very best of the UK and Ireland hotels under one cyber umbrella.
Best Loved Hotels allows customers to access over 180 unique, independent character-filled properties - country houses, farmhouses, B&B’s, inns, castles, city-centre hotels and resorts via their online portal. All hotels have been independently reviewed and selected to be part of the Best Loved consortium guaranteeing the very best customer travel experience.
Established in 2010, Great National Hotels is of the UK’s fastest growing hotel and resort groups. Comprising a unique collection of 4-star and 3-star deluxe properties throughout both UK and Ireland, Great National combines the very finest in hospitality and standards, supporting local producers and local communities while delivering truly great value to our customers and guests.
For hotel owners, Great National offers a proven low cost, high performance solution for business acceleration. This is enabled by scale-driven group structures which allow independent properties to tap into proven expertise, netting increased occupancy loads and improved RevPar through various revenue management solutions.